Things moved dramatically for the Small Faces towards the end of 1965. Although the boys' second single I've Got Mine flopped, they were still gaining in popularity via their live gigs (they were permanently on the road by this time, sometimes performing an amazing ten gigs a week which included double-headers), the strength of their first hit What'Cha Gonna Do About It and their ever increasing appearances on TV.

The Small Faces were also becoming the new heart throbs of the ever changing pop scene. They were the perfect complement to the Beatles and the Rolling Stones. They catered for the latter's fans' younger brothers and sisters. But the band didn't go a bundle on the screaming hysteria of their fans. Steve: "We became pop stars which we never really wanted to be. Not if you had integrity at all and smoked a little hash. To see all these little girls getting hurt in the crush and not being able to hear ourselves sing or play, we just wanted to go home. We got mobbed though. Too much. Sod that!" Ronnie: "You couldn't take it seriously. It's like playing in a pub and everybody's talking, only everyone was screaming! We were quite a good little band when we started out but then we didn't hear ourselves for about two years, literally! We never heard a note we played."

New band member Ian McLagan also had a gripe. But it wasn't to do with the screaming fans. Steve: "Our live gigs were our livelihood. Regardless of what the band earned from the gigs though we were still on £20 a week. When Mac joined he was on £30 a week for six weeks and he created god knows how much fuss because he wanted to have the same as the band. So his money went down to £20 a week! That's exactly what happened. He couldn't believe it. He was saying "I don't want to be on a wage, I want to feel a real part of the group". Fine, £20 a week! He was dumbstruck!"

On Boxing Day 1965, the Small Faces moved to 22 Westmoreland Terrace, a beautiful old Georgian house in an exclusive part of Pimlico in West London. All that is except for Kenney Jones who decided to stay on at his parents' flat on the Lockney Estate in Stepney.