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Carnaby Street Very different today to how it was in the mid-1960s. Then it was a quiet Soho back street full of dingy clothes shops. However, the shops were stylish and they attracted Mods from across London including the young Steve Marriott from the East End. Don Arden's offices were at 52-55 Carnaby Street. Steve, Ronnie, Kenney and Jimmy arrived on 7 June 1965 met Arden at 10am to discuss a management contract. There were offered wages or a percentage. After discussions the band decided they wanted both. They were offered £20 a week, a percentage of record sales and an account at all the major shops in Carnaby Street. The band bought so may clothes that many were never worn. On 8 September 2007, a blue plaque was unveiled outside the former offices of Don Arden. Kenney Jones and Jimmy Winston attended the event. On 22 November 2017 a plaque was unveiled at 43 Carnaby Street, site of the iconic Lord John shop. Kenney Jones of the Small Faces was in attendance. Lord John was at the epicentre of "Swinging London" with the Small Faces, Beatles, Rolling Stones and the Kinks amongst the regular clientele. The style of the late Warren and David Gold at Lord John was intrinsic to the success of some bands like the Small Faces. Don Arden set up clothes accounts for the Small Faces at stores including Lord John. The band were in the store regularly as they often ended up giving away their clothes or having them damaged by screaming girls. Arden was reported at being unhappy at being presented with regular bills by Gold. As of 2024, 52-55 is the Puma store.
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